Hong Kong

First of a new chain of diamond jewellery stores by Chow Tai Fook, this 500sq.ft retail space is designed and built around the concept of simplicity through white purity and immaculate detailing, featuring customised illuminated glass showcases that focuses customer attention on the diamond products on display, whilst augmenting their shopping experience with multimedia aids such as a LED curtain and a collage of screens that displays video content of the brand that forms a dreamy background.